The National Hockey League struck advertising and marketing gold when it held its very first Wintertime Basic in 2008. The yearly out of doors match played on New Year’s Day has turn into the have to-look at function of the year, earning praise from both die-challenging and relaxed hockey supporters alike.
This year, the NHL and NBC, the television broadcaster for the recreation, are taking an further phase to advertise the game. The two lately introduced a partnership to integrate the game’s broadcast with a social media campaign, in a move that could advantage both businesses.
“We’re managing the social and broadcast integration to test the usefulness and examine the data,” Michael DiLorenzo, senior director of social media advertising and strategy at the NHL. “It should increase our Facebook Admirer foundation, due to the fact individuals have to ‘like’ the website page to perform. It also will create a window into the celebration for those who could not be in entrance of the television.”
The notion is to get even far more fans tuned in and engaged with the sport, in accordance to the social media consulting firm that is working the campaign.
스포츠중계 of “look at and get” contests will be featured prominently on both NBC and the NHL’s Facebook and Twitter web pages. Contestants that are fans of both on Fb or Twitter followers will have a likelihood to earn both a Honda CR-Z auto, or journeys for 4 to equally Universal Orlando Studios and the approaching 2011 NHL All-Star Sport.
The two the NHL and NBC aren’t new to these kinds of social media strategies, but this is the 1st time they have collaborated on a single.
Starting December 23, NBC will get started using image submissions from fans of its Facebook website page. Several of the pictures will be picked to air throughout the match. The community will also promote the social media campaign through the working day major up to the sport, these kinds of as during the Rose Bowl college soccer match.
The NHL has prepared its very first promotional Tweet for December 31. In the course of the match, the NHL might ask enthusiasts to retweet messages and the very first to reply will win a prize.
This 12 months will be the fourth installment of the Winter Vintage. The Washington Capitals will just take on the Pittsburgh Penguins at Heinz Area, generally the home of the Nationwide Football League’s Pittsburgh Steelers. Other Wintertime Traditional locations have included Ralph Wilson Stadium in Orchard Park, New York, Wrigley Area in Chicago and Fenway Park in Boston.